When potential buyers step into your home, they should be wowed by all the things that make your home amazing. All things being equal, buyers will gravitate to the home that made them "feel" good, using their gut and making an emotional decision about buying your home.
In his excellent article titled How Emotions Influence What We Buy, Peter Noel Murray, PhD explains how the way we feel about something can greatly influence whether we buy it. "Most people believe that the choices they make result from a rational analysis of available alternatives. In reality, however, emotions greatly influence and, in many cases, even determine our decisions", says Murray. It's a poignant observation to make about consumer behaviour, and it is so tightly tied to how people buy real estate. We believe so much in the power peoples' gut feeling that we spend an extraordinary amount of time making sure our clients' homes are amazingly presented so buyers can't help but fall in love!
With that said, here are 5 simple and easy things we recommend for all our clients as they prepare to get their homes on the market.
Add a Welcome Mat
As trivial as it sounds, picking up an inviting and fresh new welcome mat for the front door is a must. It’s all about those first impressions!
Ditch the Dust
Removing dust is a no-brainer, but certain things often get neglected. Pay close attention to window sills, tv’s, the tops of appliances (trust us, people do look there) and underneath things like stoves, fridges and behind toilets.
Time to Shine!
Giving your glass and stainless a quick wipe down before showings or an open house gives everything a bit more of a sparkle.
Using a simple blend of essential oils in a diffuser can make your home smell like a million bucks. Pick crowd-pleasing scents that all people enjoy, like a light citrus or something sweet, like a hint of vanilla. Our favourite? DoTerra Energy.
Don’t Skip the Cleaner
Having your home professionally cleaned is a must when listing your home. Not only does hiring a cleaner save you time, it also saves you the stress of a deep clean. Consider having an upholstery/carpet cleaner come in as well.